The 56-year-old began work on Thursday when he took his first training session and spent time with club chairman Chris Mort ahead of his first match in charge against Bolton Wanderers in the Premier League on Saturday.
Keegan's third coming at Newcastle after his previous incarnations as player (1982-84) and manager (1992-97) has galvanised the soccer-mad city, but Friday's media conference will be a relatively low key affair.
Keegan has asked that the ground should not be open to fans while he meets the media. The fans, though, will give him a rapturous welcome on Saturday.
He will quickly need to turn his attention to the transfer market, with the window closing in two weeks, if he is to strengthen his side, currently in mid-table.
He is also yet to announce who his assistant will be with former right-hand man Terry McDermott a possible choice.
Chris Coleman, who resigned as manager as Real Sociedad on Wednesday and was Keegan's captain when he was manager at Fulham, has also been mentioned as a possible candidate for the job.
Keegan has confessed to not seeing a match live since he left his last job as Manchester City manager in 2005, but he saw Newcastle beat Stoke City 4-1 in an FA Cup third round replay on Wednesday.
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